BeautyTalks with Ramina Khachi, Founder of GO Beauty

What is the backstory behind Go Beauty?

Go Beauty is first and foremost inspired by my love of science as well as my belief in using naturally derived, pure ingredients. The K Beauty industry is a major inspiration in everything we do and each of the products I created was inspired by their clean, state-of-the-art technology and ultra-concentrated ampoules that seemed to have endless anti-aging benefits.

What is the inspiration behind the name Go Beauty?

As a businesswoman and mother of two, I'm constantly on the move and knew this skincare line needed to keep up with consumers' busy lives without compromising the needs of their skin. The name GO Beauty comes from what the line is intended to be: go-to skincare that accommodates on-the-go lifestyles.

“The name GO Beauty comes from what the line is intended to be: go-to skincare that accommodates on-the-go lifestyles.”

What is your staple Go Beauty product?

My personal favorite is our Modern Miracle Night Serum. It’s a potent reparative treatment that nourishes and rejuvenates damaged, aging skin as it dramatically improves the appearance of deep wrinkles, sagging skin and signs of visible distress. We infused it with two unique epidermal growth factors (EGF/hGH), Active Probiotics and Snail Secretion Ferment to visibly strengthen skin while helping to encourage its natural ability to regenerate overnight.

How has being a first-generation immigrant influenced you and the brand as a whole?

My experience of immigrating to the U.S. was a big inspiration. Living in both modern cities and rural communities truly instilled my belief that the power of science and nature is made stronger when combined and amplified with the latest technologies and innovations.

How important is being clean to Go Beauty?

The clean movement is something we fully support and to us, the exclusion of things like parabens, phthalates, sulfates, formaldehyde, and other ingredients that don’t provide a direct benefit to skin is a consistent thread in each of our products. K-Beauty is well known for its dedication to using pure, natural ingredients and excluding harsh chemicals which is exactly why Go Beauty’s formulas are created by an esteemed group of South Korean chemists – experts in ingredient integrity right down to sourcing and manufacturing practices.

“The clean movement is something we fully support and to us, the exclusion of things like parabens, phthalates, sulfates, formaldehyde, and other ingredients that don’t provide a direct benefit to skin is a consistent thread in each of our products.”

Tell us more about Go Beauty products and their anti-aging benefits!

Each of our formulas was inspired by 35 years of skincare research and award-winning innovation by our partners and chemists in South Korea. With influence from traditional Korean ampoules, we deliver more of the ingredients you need to heal and protect your complexion. Stronger than a serum, ampoules are formulated with ultra-tiny molecules to absorb deeper into the skin better targeting specific skin concerns while rejuvenating and regenerating the cells. Highly concentrated & perfectly potent, these little skin lifesavers go a long way in reducing the appearance of premature aging while repairing dull, damaged skin. Using the most technologically advanced elements of science and nature, we partner active ingredients like Peptides, Vitamin C and Niacinamide with potent botanicals like Centella Asiatica, Bilberry and Snow Mushroom to tackle everything from dark spots and sagging skin to deep wrinkles and uneven texture.

“Each of our formulas was inspired by 35 years of skincare research and award-winning innovation by our partners and chemists in South Korea.”

What are Go Beauty’s hero ingredients?

Along with Vitamin C and Niacinamide which are clinically proven to improve hyperpigmentation and ease inflammation, our powerhouse peptide EGF (Epidermal Growth Factor) is definitely one of our heroes. With a proven reputation for promoting skin cell regeneration to repair damaged skin and dramatically improve wrinkles, dark spots and elasticity, it is highly regarded in the skincare industry and the man who discovered it even won a Nobel Prize!

What is Go Beauty’s mission?

Our mission is to offer the best our world has to offer (both in nature and science) in easy-to-use skincare treatments for consumers who want multitasking formulas that accommodate their busy on-the-go lifestyles without compromising results or safety.

What challenges has Go Beauty had to overcome?

I would say the biggest challenge we’ve faced so far is the exposure of the brand! Beauty is such a vast industry with so many product lines to choose from it’s easy to get lost in the fold sometimes. That being said, I can’t wait for more of the world to experience all the benefits GO Beauty has to offer!

What inspired you to get into the skincare industry?

Having worked with countless global brands in health/beauty, food/beverage, lifestyle, financial, and technology, I’m always focused on delivering an innovative, next-level brand experience. For the past 15 years I’ve worked in the beauty space and through my own research and discovery, saw a gap in the market for something like GO Beauty and knew it was time to bring my vision to life!

What has been your most memorable moment with Go Beauty?

It was fairly recent actually. When I attended CosmoProf this past July, I was shocked by how positive of a response the brand received. It was so rewarding to see how well the line resonated with my beauty industry peers. I knew the world was ready for something that combined this level of innovation with the best nature has to offer but it was absolutely a memorable moment to feel the love and validation.

Run us through your night-time routine!

As for my nighttime skincare routine, I like to keep it simple. After cleansing, Modern Miracle and a facial oil are my go-to’s – since your skin is in recovery mode overnight, something like Modern Miracle is a game-changer. In the morning, I like to amplify the results with Eternal Beauty, Hydro Reviving and Pure Vitality to get in my extra antioxidants and hydration.

Besides Go Beauty, what are you passionate about?

So many things! I would say family first of course followed by art, socializing, and exercise. I’ve been painting since I was 18 and love to end my day with an artistic outlet.  as I mentioned earlier. Science and healthy living are also big passions of mine and were major inspirations in developing Go Beauty. The constant changes and evolution in both areas are so exciting to watch and keep me wanting to learn more and make my brand the very best it can be.