UNNATURALLY NATURAL was born based in Japan because we want to create a clean skin care brand that is friendly to all people who love beauty, animals and the environment, and can coexist with nature.
It is a luxurious clean beauty brand made by eliminating ingredients that cause skin problems and selecting only ingredients that the founder believes is good for their skin.
We focus on that everyone can use it with peace of mind beyond culture and races such as Japanese, Asians, and Westerners.
As the founder herself, due to the changes in constitution she felt with age and rough skin due to dairy allergies, she can be happy by focusing on allergies, constitution, and cultural differences, not on the framework of dry skin, sensitive skin, and combination skin. The feeling that it's good is the starting point.
By making it vegan, it can be used with confidence not only by people who are allergic to dairy products, and as a result, we propose a sustainable lifestyle that is friendly to animals and the environment.
Tokyo, Japan
