Why were we ever settling for hair preservation that felt like a sacrifice? SHHHOWERCAP is the patented reinvention of the shower cap, updated for both form and function. We're challenging, and changing, perception of this outdated beauty item, for the 90% of women (and even some men) that don't wash their hair every day.
The innovation is the brainchild of Jackie De Jesu, an ex-advertising Creative Director, who in 2013 set out on a mission to create a shower cap that wouldn't feel like a sacrifice of aesthetics or functionality. After over a year of meticulous development, SHHHOWERCAP was born. She has created the first brand of its kind -- capturing this one of a kind whitespace opportunity and creating an entirely new category of hair care. SHHHOWERCAP is female founded, female-run, and designed with sass in New York.
New York, New York
