Who are we and why are we here?
We’re moms and dads. Ordinary individuals who didn’t know what we didn’t know about skincare and wellness products. We trusted an industry that, in some cases, cares more about money than people. As we used sunscreen, lotion and supplements, we assumed it was all good. Then we learned there’s a lot of stuff in the stuff we buy that’s actually banned in other countries — but that’s the second generation of the story.
Woodland Hills, California