Ravit, founder and creator of 4Ever Magic Cosmetics, is a resident of Beverly Hills and holds a Bachelor of Law LL.B and a Bachelor of Business Administration. Raised in Israel, Ravit was both a lab nerd and teenager with a passion for cosmetics. For her, makeup was magical. She marveled at how cosmetics could transform anyone from plain to extraordinary. She would regularly perform makeovers for her friends, and was thrilled by the transformations and positive responses she would receive. “It was incredible to see how dramatically different someone could look with a little makeup,” says Ravit. “It also felt great seeing my friends so happy with the results.” Ravit knew in her heart that cosmetics were not a frivolous extravagance but an important part of helping women feel confident and empowered. She envisioned creating cosmetics that would make women feel beautiful. However, it was also important for her that these products would be safely and responsibly manufactured and never tested on animals. Through her earlier work in real estate and construction, Ravit was able to self-fund her dreams and launch 4ever Magic Cosmetics in 2018. As a tireless entrepreneur, she did everything from creating her product’s innovative formula to inventing patents for her brand’s signature packaging, all while laying a solid groundwork for her brand’s rapidly-growing online sales and marketing. As part of her personal and professional mission, Ravit is a strong advocate of programs that help abused women and children. A percentage of sales from every 4ever Magic product sold is donated to one of several charities dedicated to these causes.
Like many women, 4Ever Magic Cosmetics founder and creator of the secret formula used in Double Shade Seductive Eyebrow Gel, is a self-made woman, a hard-working immigrant who knows how hard it is to start your own company and succeed. As women, it is an inherent trait that self-doubt and a lack of self-confidence will create the fear that holds so many of us behind. This is reason why 4Ever Magic Cosmetics and all its products will always support programs that help at-risk children and women.
Our company's beliefs and brand are defined by its purpose to transform, inspire self-expression, stimulate confidence, and elevate esteem through the magic of cosmetics.
Vision:
4Ever Magic Cosmetics has a limitless vision when it comes to helping those in need. Double Shade Seductive Eyebrow Gel gives all women an extra boost of self-confidence as they walk through their days with more natural looking and defined arches, correcting sparse and imperfect eyebrows.
We Love Animals:
4Ever Magic Cosmetics does not test on animals, ever, and we never ask others to test for us. Double Shade Seductive Eyebrow Gel’s formula has never been tested on animals. Our formula is certified vegan & cruelty free by PETA. 4Ever Magic Cosmetics supports the movement to end animal testing globally. Our Majestic Angled & Spoolie Brush, is woven with Luxurious Synthetic “Hair” and made Cruelty Free. Double Shade Seductive Eyebrow Gel infused with safe, quality ingredients and made in U.S.A.!
Beverly Hills, California
